Who are you? This is not a philosophical question. It\’s the question every visitor to your blog asks you. Can you answer it and be clear, engaging, and open? The place where you need to answer this question is in the About page. Writing an About page is one of the most difficult tasks facing a blogger. I know – because I\’ve struggled with my About page a number of times. It\’s hard to write enthusiastically about oneself.
What should a basic About page include?
1. A picture of yourself – Having a picture of yourself in the \”About\” page is important for two reasons. Firstly, it helps your readers connect with you on a more personal level. Secondly, your readers will be able to trust you more.
2. An overview of what your blog is about – Share your elevator pitch (the short explanation of what your blog is about) and then expand the explanation. This is the perfect opportunity for you to explain why you\’re different from the other bloggers who write in your niche. What makes you special?
3. Contact information – If your blog does not include a \”Contact\” page, I recommend including your contact information in your \”About\” page. Some big blogs even provide their address in the \”About\” page. This is a good way to show to your readers that you can be trusted.
4. Share your story – The way to capture not only the mind but also the heart of your readers is to tell your story. After all, telling a story is an ancient way of communicating. The easiest way to find your story is to ask a simple question; Why do you blog?, What made you start blogging?, What\’s your aspiration? These are just some of them.
5. Write in first person – I recommend writing in first person rather than third person to be more personal with your readers. Also, writing in third person is rather weird, if your blog is still small. This is because most readers would assume you have written it yourself.
6. Write your goals – Goals are great motivation for many. This is also true when reading the goals that others set for themselves. If you have a goal which is related to your blog, it would be a good idea to share them with your readers as well, so they can relate to you.
\”A frequent offense we witness with bloggers is an outdated, useless, lame or ugly \”about\” page. When people visit websites, a shortcut for their getting to know you is to click on your \”about\” button, so this is your opportunity to capture them. Your about page needs to be catchy and capture the essence of who you or your company is, it should contain some sort of contact information and it should be like a handshake at a party with a quick introduction as to who you are and what you do.
Nik Imran is the writer for IMakeABlog, A blog that provides guide on how to make a blog. Besides blogging tips, he also provide blogging tool reviews. You can check out his thesis review to learn more. You can get a unique content version of this article from the Uber Article Directory.
